Lenovo North America was looking t o establish a partnership with a full service market research European firm to assist with their Customer Experience Survey in Europe, as they could not work with a US local provider, for legal and data privacy issues.
• Programming survey + invites
• Responses collection
• Open ended coding into logical categories
• Provide respondents for competitors survey
• Analysis including regression to understand the drivers.
Lena Henry - Director, Customer Experience LENOVO
North America Lenovo Group, LTD.