Lenovo North America was looking t o establish a partnership with a full service market research European firm to assist with their Customer Experience Survey in Europe, as they could not work with a US local provider, for legal and data privacy issues.
• Programming survey + invites
• Responses collection
• Open ended coding into logical categories
• Provide respondents for competitors survey
• Analysis including regression to understand the drivers.
“Simply put, Webtools was the answer to our global reach, at competitive prices. No request is out of the question and usually can be accommodated within the current budget and in a reasonable
timeframe. Very responsive team and easy company to work with. I enjoy our partnership.”
Lena Henry - Director, Customer Experience LENOVO
North America Lenovo Group, LTD.
